Creative Studies Report

Creative Multimedia;Entertainment

Creative multimedia can be defined as various types of media which also known as multimedia created, designed, or presented in a creative way. These days, almost every media we see or hear is the outcome of creative multimedia such as in television programs, radio, internet, computer games and many more. Creative multimedia is everywhere around us, it already became a part of our daily life. In creative multimedia, consist of three essential elements which is computer, design and the purpose of it. 3 of these elements played an important role in creative multimedia, they are all mutual depended and that is why absence of either one of the element will not allow us to succeed to the final outcome.

Why computer, design and purpose are the essential ones in creative multimedia? First of all, with the help of computer we allowed to create or design by using different types of design software. For example, we can design or edit photo by using Adobe’s Photoshop or draw a building by using Google Sketchup. With the help of these design software in the computer, it helps us to cut short the design process and enhance our productivity and also efficiency. Therefore, we can keep each in touch, sharing thoughts, experiences by posting up the art works or outcome in digital format or discuss about the project through internet by using the computer. Design, another essential element in creative multimedia because without it all the software in the computer will be useless and creative multimedia will become no purpose at all. Design can be divided into design and art, design and engineering and design and production. In all of these fields of design requires lot of creativity like how to design a product or how to draw and problem solving method in the design process. Meanwhile, what is the purpose of the creative multimedia? What is purpose of all the design, creation or product we made? In every project, product or design we plan to do must have a purpose in it, why must it be like this or like that. That is why purpose is one of the essential elements in creative multimedia.

Based on the mind map we construct for the general idea, we choose Entertainment which is in the “purpose” category. Then we constructed another mind map based on the topic we chosen which Entertainment which we will be more focus on and elaborate in details. From the mind map based on the topic, we came out with 3 main points which is special effects, visual effects, and interactive multimedia. After we look in the information we got, studied and analyzed, we picked these 3 as our main point for our topic, Entertainment because they are more common, familiar to us and can be seen around us in our daily life. First, we chose special effect because it is a technology which is very common in the present days but not in the past. Special effects were available in the past but it was totally different with the special effects in the modern days. Special effects in the modern days all are created or design using computer unlike in the old days used photo tricking as an effects. Special effect is an on-set mechanical effect combine with in camera optical effect. Examples of special effects are aerial image effects, blue screen, dolly zoom, and digital composing which is the commons one; which we can usually see it in the film or television program but there many other more of them. Therefore, with the help of all the technology or software, our creativity can be complying out without any obstacles or limitation. Subjects or environment that is impossible to capture or out or based on our creativity will be presented out in a very realistic way. For example, most of the parts and scene in the movie of Jurassic Park was constructed and designed using this technology and software. The movie Avatar also another example, but the whole movie was made up of 3D modeling and after effect, also the first the movie with 3D visual effect.

Next, it is the visual effects which sounds quite similar to visual effect yet but both are two different things and they works differently. A visual effect is a digital post-production, the processes by which imagery is created or manipulated outside the context of live action. It also often involves the integration of live action footage and computer generated imagery also known as CGI in order to create an environments which impossible to be capture on film looks realistic. This method is widely used in modern days’ movie, such Avatar, 2012 and other big budgets blockbusters. These days, even low budgets movie can have the visual effects in it because recently become accessible to the amateur filmmaker with the introduction of affordable animation and compositing software. Examples, Adobe After Effect, Astralax, Boris FX and many other more of similar products are released which make it more common and accessible. There many types of visual effects, such as miniature set or models, matte painting, animatronics, live action effects like green screen and blue green. We can see these most them often in film or television program but we just know they are visual effect but not in detail or specifically. Based on our creativity, different kind of visual effects can be added up into the production according to the requirement of fields. Everyone’s ideas or point of views are different based on their creativity, so with visual effect they can construct out their idea or design to add in to the production to show out everyone. After effect allows us to create visual effect, so both of the outcomes in the production is related this is hard for us to differentiate both them in the production.

Lastly, it will be the interactive multimedia which is multimedia applications that allow users to actively participate instead of just sitting by as a passive recipient of information. The most common, familiar in our daily life to multimedia applications are video games, hypermedia and virtual reality. Video games, a multimedia application which is the most popular, widely recognize in worldwide. Video game is an electronic game that involves interaction with a user interface to generate visual feedback on a video device. Video game development and authorship, much like any other form of entertainment, is frequently a cross-disciplinary field.Video game developers, as employees within this industry are commonly referred, primarily include programmers and graphic designers. In video games, we can have realistic environment, clear and detail on everything which requires lots of 3D modeling and rendering in the process. Therefore, in virtual reality is almost the same like video game but it is more realistic than video game. Virtual reality (VR) is a term that applies to computer-simulated environments that can simulate places in the real world as well as in imaginary worlds. Most current virtual reality environments are primarily visual experiences, displayed either on a computer screen or through special stereoscopic displays, but some simulations include additional sensory information, such as sound through speakers or headphones. Now, this technology is getting widespread and is widely used in different kind of fields such as in military for training purpose, also in theme park as one of the attraction.

In conclusion, entertainment is connected to multimedia in many ways. In fact, creative multimedia is the most important part in today’s entertainment industries. With the help of creative multimedia, the entertainment industries will be more interesting and surprising in the future because with the advance technology in it, nothing is impossible. This is why creative multimedia is getting more important and widely recognize in every fields.